Course Name
Single-sentence headline about the course. What do your customers want as it relates to your product or service? This sentence should hit your customers’ main pain point to spark curiosity and hook readers to keep scrolling
PAIN POINT QUESTIONs
- Is there a root cause of your customers' problems? Can you personify this root cause as a villain? What is the villain in your customer's story?
- What is a problem your customers deal with related to your product or service? List a few points here.
- How does this villain make your customer feel?
- Why is it wrong for your customers to be burdened by this problem or villain?
- Make each of these a question.

This is a paragraph where you begin to introduce yourself. Begin with an “I used to be in your shoes” statement; draw empathy and understanding to how you relate to your customer and how you’ve experienced this pain point. Provide some background into who you are. demonstrate your competency with your customer’s problem and how you can guide them through their struggle to achieve the outcome they want.
COURSE BENEFITS
- Is there a root cause of your customers' problems? Can you personify this root cause as a villain? What is the villain in your customer's story?
- What is a problem your customers deal with related to your product or service? List a few points here.
- How does this villain make your customer feel?
- Why is it wrong for your customers to be burdened by this problem or villain?
- Make each of these a question.
COURSE FEATURES



THIS COURSE IS PERFECT FOR YOU IF...
- List 3 ways your customer will succeed if they purchase your product.
- List 3 ways your customer will succeed if they purchase your product.
- List 3 ways your customer will succeed if they purchase your product.
- List 3 negative consequences your customer will experience if they don’t use your product or service.
- List 3 negative consequences clients will experience if they don’t use your product or service.
- List 3 negative consequences your customer will experience if they don’t use your product or service.
CALL TO ACTION
Offer one should be a lump sum price for your product or service.
Offer two should be a payment plan (flex plan) that’s split over a number of months to make your course more accessible.